From the blog

#world-cup

1 article tagged #world-cup.

An Active Flights brand illustration in blue: a football between two abstract airline tail-fins with a swap arrow, marking a 24-hour logo swap after a lost bet.
Aviation·

Norwegian wore British Airways' logo for a day — and lost a very public bet

Two airlines, one World Cup quarter-final, and a wager settled with a 24-hour logo swap. The story behind aviation's most-shared marketing moment of 2026.

#british-airways#norwegian#world-cup#branding